Why The Courage Frame is an Effective Persuader

By Joseph Stanford


Courage is effective because it presents a non logical defense to the ego. The ego, like most human beings is not effectively persuaded by reason and logic. This is why its so easy to live perpetually in one’s paradigms. Courage allows you to negotiate with the ego from a new angle. You’re not reasoning with you’re ego, you’re persuading it with emotion. To be “Courageous” implies a feeling of nobility. Once you can convince you’re ego that you’re a courageous person, exercising courage in the face of fear and doubt becomes effortless. You’re reprograming ego to work for you, towards its own destruction.

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